Sunday, January 2, 2011

Here's to a GOLDen New Year



Since the beginning of recorded time gold has been a symbol of wealth and a store of value, adorning the bodies and ensuring the positions of the powerful. The cause of conflict and adventure, civilizations have been built and destroyed in it’s pursuit and safe-keeping. The Latin name for gold, aurum (origin of the elemental symbol au) means “shining dawn”, and to appreciate the luster of gold is indeed a little like soaking in the rays of a rising sun.

A single gram of pure gold’s (24k) rich colour and luster can be beaten into a sheet of 1 square meter, and this extraordinary malleability is the reason for blending it with other base metals, forming alloys for use in jewelry. By improving gold’s hardness the colour is altered, and gold becomes more versatile and enduring in it’s beauty – for example, when combined with copper the warm glow of rose gold is created.

The belief that something so rare and beautiful cannot be anything but healthy has prevailed from medieval royalty to modern science, and this most malleable and ductile of all the pure metals is frequently used in medical science and technology.

“As every thread of gold is valuable, so is every moment of time”.

Wear your timeless Nagicia gold with an attitude of presence, marking your value, and your value for the gift of each moment.